Pawan Kalyan has formally launched the party at HICC (Hyderabad International Conevention Centre) Madhapur on 14 March 2014. He announced his political plans through live Telecast and webcast. Over 6,000 fans were to be allowed inside the venue. Pawan Kalyan spoke for more than two hours. The party will contest elections in residual Andhra Pradeshand Telangana states.